Ownership should not be the default outcome of providing research, technology or operating expertise. The decision depends on the repeatability of need, evidence of economics, capacity to improve execution and the alignment of incentives.
Test the cash-equivalent case
Would TradeBridge pay the cash-equivalent value of its contribution to receive the proposed upside? If not, a paid engagement or a decline may be more appropriate.
Distinguish four paths
BUILD, PARTNER, INVEST and ACQUIRE describe possibilities, not standard offers. Each requires a different analysis of governance, economics, diligence and downside.
No commitment without review
Contacting TradeBridge, including by email, does not constitute an investment offer or create an ownership allocation or commitment. Any arrangement requires separate review, authorization, terms and documentation.